A Spicy Small Town Specialty

Brand building and package design for the southwest specialty food manufacturer, Enchantment Gourmet.

Project Overview

Just off Interstate 25 where the asphalt almost meets the Rio Grande is Hatch Valley, New Mexico home to the only fields to produce the world-renowned Hatch chiles. The many varieties of peppers here are the foundation for the sauces and products behind Enchantment Gourmet. So when tasked with building a brand logo and package designs we looked to the rich colors of the region, and its iconic terrain. The result, a modern design that introduces the time-honored traditions and flavors of the southwest to kitchens everywhere.


  • Branding
  • Package Design
Enchantment Gourmet brand logo design
Enchantment Gourmet Hatch New Mexico

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