You gotta know when to hold’em, know when to fold’em and know when to pour another pint.
Gameplay and growlers with Columbus local breweries.
Local breweries banded together and partnered up with DrinkUp Columbus and Experience Columbus to create the Columbus Ale Trail, a fun way to generate awareness of the Columbus craft beer scene. This exploration starts by giving each “beer lover” a trail book or “passport” to the 40 participating breweries. For every stop along the trail, the patron receives a stamp, and at certain checkpoints, they receive promotional swag with a final gift when they reach the end of their hop filled journey. I was asked to design a deck of playing cards, with the 40 participating breweries and custom illustrated face cards as the grand prize for everyone that reached the end of the trail.
- Package Design